Why Email Marketing is Important for Your Business

You may be wondering whether email marketing still has a place in 2019. Many people have claimed that email marketing is no longer relevant – and they tell you to focus your efforts on building huge social media followings. However, email marketing is still one of the most effective ways to engage with your audience and raise your bottom line.

Building your business on “borrowed land” (aka social media), is not guaranteed long term. When you focus on growing your email list, you guarantee that you will have a list of contacts no matter what happens to Facebook, Instagram, or Twitter.

Plus, pretty much everybody has an email address these days, and if you’re like me, I’m sure you even check your email several times a day. Bottom line is: If you’re not using email marketing in your business, you are missing out on reaching your customers, and therefore missing out on profits.

5 Reasons You Should Use Email Marketing

1. Cost-effective

Email marketing is one of the most cost-effective ways to reach your clients. There are very little associated costs with email marketing. It provides a high return on investment (ROI). It has been suggested that for every $1 you spend on email marketing; you generate $37 in ROI.  It is made even more cost-effective by the fact that you can automate the process. An email can be sent as a result of something they interact with on your webpage, for example.

2. Mobile Customers

Email marketing is an efficient way to reach customers that are always on the move. Mobile devices are used on a daily basis by the majority of people, and email marketing is a good way to reach them on their mobile devices. If the emails sent are optimized for mobile devices, this can help customers interact with your marketing in a positive way.

3. Personalization

Email content is very simple to personalize, meaning that your clients have a better experience with your brand. The data you have on your subscribers and clients enables you to ensure that all content sent is relevant and useful to them.

4. Interactivity

Interactive marketing is more appealing to customers. Through the use of email marketing, you can send interactive marketing straight into the customer’s mailbox. You can also integrate other forms of marketing within these interactive emails, such as social media accounts and other marketing campaigns they might be interested in. 

5. Measurable

The results and impact of email marketing is easy to measure and reflect upon. This enables you to adapt your marketing strategies as needed, thus providing more effective marketing. 

In Summary…

Now that you have all this new information about the impact email marketing can have on your business, the next step is to make a marketing strategy.

You are able to decide upon what content you want to offer to your clients, and in what form.

Email marketing gives you the freedom to market your business in a simple and effective manner.  If you are ready to get started growing your email list, reach out to us by clicking here!

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