Local search engine optimization (SEO) enables a specific website to be found in local search results. Local searches include any searches that are specific to a local area. Some common examples of this might be, “dentists near me,” or, “schools in [specific location]”. Local SEO is the process of effectively marketing a local business online. It helps brick and mortar businesses find clients within their local area, through optimizing internet searches to find a certain webpage.
Why is Local SEO Important?
Local SEO enables physical, brick and mortar businesses to find local clients who require their services. This is especially helpful for businesses that cannot be conducted via the internet.
Many different companies can benefit from Local SEO, including law firms, doctors and medical practices, restaurants, and plumbers. There are some useful statistics that prove why local SEO is important to local businesses…
- 78% of local searches, from a mobile phone or tablet, end with offline purchases.
- 50% of local searches are from people looking for a business address.
- 18% of local mobile searches led to a same-day purchase.
- 50% of people who did a local search, from their mobile phone, went to a physical store within 24 hours.
- 97% of consumers looked for a local business online during 2017.
These statistics show why it is so important for local searches to be optimized. In the power of the internet age, local businesses need to utilize the web in a way that benefits their business.
What’s Next for Local SEO?
Local SEO will only become more important in the future, as the world becomes more reliant on technology. The use of smart devices is changing the way that people conduct local searches. This suggests that there will be a shift in the algorithms used in local SEO. With the use of more conversational searches, through the use of smart devices, local SEO will only become more accurate and search results will improve.
Are There Some People Who Won’t Benefit from Local SEO?
Yes, some local businesses just aren’t ideal candidates for local SEO efforts. This includes businesses like local authors, eCommerce shops and private online sellers. Whilst this is disappointing, the way local SEO operates is fluid and constantly changing and evolving, so who knows what the future might bring for these businesses.
Local SEO is a fantastic way to ensure that local businesses reach clients in their area. This is a challenge for bricks and mortar businesses, especially those that are a niche or off the beaten track. As a result of optimizing search engines, local businesses will be able to be found more easily, by clients requiring their services.
If you need help with your Local SEO, make sure to get in touch. Here at Tech Creative Co, we offer a full suite of SEO services, designed to help get your business found online.