Following these steps, you will not only learn how to attract more people to your website, but more importantly, how you can attract more clients to your website.
Imagine what having a high converting website could do for your business. By having an online presence that automatically generates new leads for you on a regular and consistent basis, you can generate more revenue with less effort and communicate your message with ease.
Suppose you have a gorgeous website, with all the right information, and a wonderful user experience.. but all of that is rendered useless if you aren’t getting website traffic – more importantly the right kind of website traffic.
Having 10,000 page views a month won’t help you much if those page views aren’t turning into more clients or more revenue. So it’s important to follow these 5 techniques to ensure you are attracting the right audience.
Here are 5 ways to attract more clients to your website:
The easiest way for clients to find your website is going to be through a search engine, like Google. That is why Search Engine Optimization, or SEO, is so important because it will increase the likelihood that your website will be found amongst the thousands of other websites on the internet.
Optimizing your website for search engines takes time and patience. You can’t expect to put one keyword on a blog post and expect to be number one on Google the next day. However, I promise, if you take the time to optimize every page, blog post, and image on your website…your site traffic will increase.
Create Something Worth Sharing
In addition to SEO, creating shareable, even viral, content will attract more clients to your website. I recommend every month sitting down to do some audience and keyword research to find topics that your audience is buzzing about.
The more time you spend creating free, valuable content for your website such as blog posts, quizzes, lead magnets, etc. the better chances your clients have to find you and not only that, but also SHARE you (which means more clients 🙂 )
Pinterest & Social Media
This leads me to the next way to attract more clients to your website, and that is Pinterest. Pinterest is also a search engine, and creating shareable content to share on Pinterest will undoubtedly help you attract more clients as you have the power of search and sharing.
We love to use Tailwind so schedule pins and also use Tailwind Tribes to push out content.
Mentions and Backlinks
The next way to attract more clients, and by far the fastest method, is to get mentions or backlinks from other reputable websites or influential people. A backlink is simply when someone links back to your website from their website.
The easiest way to do this is to write guest blog posts for popular blogs, or reach out to news websites for an interview.
You could also reach out to podcasters to see if you can be a guest on their show, always making sure to mention your website and how people can find you.
Install the Facebook Pixel
Lastly, another way you can attract more clients is by installing the Facebook pixel on your website. The Facebook pixel is a tracking code that will track visitors to your website so you can use that information to run targeted ads.
When you install the pixel, you get access to Lookalike audiences and also have the availability to run retargeting ads which are vital in any Facebook ad strategy.
Keep in mind, once your ideal client visits your website, you want to make it incredibly easy for them to get in touch with you or book your services. This means having a clear and concise call to action at the top of your homepage, and repeated several times throughout the site.
For example: instead of just having a “Book Now” button, also include your email address at the footer of your website, and a contact form on your contact page. This gives someone 3 different ways they could directly get in touch with you.
If you need help attracting more clients to your website, we can help! Depending on your needs we can customize a strategy specially for your business.
Get in touch with us here to tell us more about your project.